Project:

Disney is building its first-ever Hawai'i resort in 2011, marketed toward luxury family travel. Constuction began early 2009, but early-interest is needed. The site focus is drive users to sign up for future updates. Fezlab designed a "mood board" concept, working in textures, materials, shapes of the signs and architecture along with natural objects, and conceptual sketches to convey the feeling of the resort and relaxed beauty of Hawai'i.

Services:

Art Direction, Interactive Design

Agency:

Union Studio

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